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Chris Myers · Study

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Chris Myers

6 works· latest 2018· 2 institutionscluster: provisional

h-index6

i105

Citations351

Works here6

03

11

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13

16

18

Most cited in this library

Managing brand equity: a look at the impact of attributes2003 · 231 citations
Bundling products to success: The influence of complementarity and advertising2013 · 66 citations
Exploring use of new media in environmental education contexts: introducing visitors’ technology use in zoos model2011 · 16 citations
Perceptions of overuse, underuse, and change of use of a social media site: definition, measurement instrument, and their managerial impacts2018 · 16 citations
Do channel members value the multiple-cooperation strategy?2016 · 15 citations

Works

6 shown

Perceptions of overuse, underuse, and change of use of a social media site: definition, measurement instrument, and their managerial impacts

Behaviour and Information Technology·2018·2 authors

16citations

Do channel members value the multiple-cooperation strategy?

Journal of Retailing and Consumer Services·2016·3 authors

15citations

Bundling products to success: The influence of complementarity and advertising

Journal of Retailing and Consumer Services·2013·4 authors

66citations

Exploring Antecedents Influencing Internet Shopping Satisfaction: The Case of the Apparel Industry

·2012·1 author

7citations

Exploring use of new media in environmental education contexts: introducing visitors’ technology use in zoos model

Environmental Education Research·2011·5 authors

16citations

Managing brand equity: a look at the impact of attributes

Journal of Product & Brand Management·2003·1 author

231citations