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Bundling products to success: The influence of complementarity and advertising · Study

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Bundling products to success: The influence of complementarity and advertising

Ruiliang Yan, Chris Myers, John Wang, Sanjoy Ghose

2013-08-17articleJournal of Retailing and Consumer Services66 citationsclosed

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 66 citations exist upstream.

References

1982Contestable Markets and the Theory of Industry Structure

1976Commodity Bundling and the Burden of Monopoly

2020Researches into the Mathematical Principles of the Theory of Wealth

1989Multiproduct Monopoly, Commodity Bundling, and Correlation of Values

2002Strategic Bundling of Products and Prices: A New Synthesis for Marketing

1984Duopoly information equilibrium: Cournot and bertrand

1984Gaussian Demand and Commodity Bundling

1987The Price Bundling of Services: A Normative Framework

Cited by

2017Implications of stochastic demand and manufacturers’ operational mode on retailer's mixed bundling strategy and its complexity analysis

2017Bundle pricing strategies for two complementary products with different channel powers

2017The impact of dynamic bundling on price fairness perceptions

2013From ‘free’ to fee: Acceptability of airline ancillary fees and the effects on customer behavior

2019Coordination through cooperative advertising in a two-period consumer electronics supply chain

2020Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective

2017Bundle pricing and inventory decisions on complementary products

2024Competition and cooperation in a platform-based business ecosystem within complementary partners

Details

Year2013

Typearticle

VenueJournal of Retailing and Consumer Services

Languageen

Files0 public / 0

Identifiers

doi10.1016/j.jretconser.2013.07.007

openalex_workW2168944827

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