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Erdener Kaynak · Study
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Author
Erdener Kaynak
63 works
· latest 2022
· 4 institutions
cluster: provisional
Works
60 shown
An empirical investigation of home buying behavior in a high-context culture: a strategic marketing-oriented approach
International Journal of Housing Markets and Analysis
·
2022
·
3 authors
·
Open access
19
citations
Ranking of choice cues for smartphones using the Best–Worst scaling method
Asia Pacific Journal of Marketing and Logistics
·
2019
·
3 authors
14
citations
Role of adaptive selling and customer orientation on salesperson performance: Evidence from two distinct markets of Europe and Asia
Journal of Transnational Management
·
2016
·
4 authors
29
citations
Handbook of Cross-Cultural Marketing
Routledge eBooks
·
2014
·
2 authors
·
book
86
citations
Guanxi
Routledge eBooks
·
2013
·
2 authors
·
book
9
citations
Hyperreality and Globalization: Culture in the Age of Ronald McDonald
·
2012
·
2 authors
28
citations
Business Simulations, Games, and Experiential Learning in International Business Education
Routledge eBooks
·
2012
·
3 authors
·
book
14
citations
Georgian consumers' evaluation of products sourced from European Union member countries
International Journal of Commerce and Management
·
2010
·
2 authors
15
citations
Customer-Based Brand Equity for Global Brands: A Multinational Approach
Journal of Euromarketing
·
2009
·
4 authors
98
citations
An integrative framework linking brand associations and brand loyalty in professional sports
Journal of Brand Management
·
2007
·
3 authors
187
citations
Determinants of ownership-based entry mode choice of MNEs: Evidence from Mongolia
Management International Review
·
2007
·
3 authors
52
citations
An analysis of the factors affecting the adoption of electronic commerce by SMEs
International Marketing Review
·
2005
·
3 authors
216
citations
Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory
International Journal of Educational Management
·
2005
·
3 authors
697
citations
American consumers' attitudes towards commercial banks
International Journal of Bank Marketing
·
2005
·
2 authors
83
citations
Consumer attitudes towards online banking: a new strategic marketing medium for commercial banks
International Journal of Technology Marketing
·
2005
·
2 authors
·
Open access
25
citations
Market orientation and organizational performance: A comparison of industrial versus consumer companies in mainland China using market orientation scale (MARKOR)
Industrial Marketing Management
·
2004
·
2 authors
94
citations
Consumer perceptions of foreign products
European Journal of Marketing
·
2002
·
2 authors
409
citations
Consumers' attitudes and intentions towards credit card usage in an advanced developing country
Journal of Financial Services Marketing
·
2001
·
2 authors
93
citations
Guanxi: Relationship Marketing in a Chinese Context
·
2001
·
2 authors
·
book
109
citations
An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendencies: a comparative study in two CIS states
International Journal of Advertising
·
2001
·
2 authors
118
citations
Country-of-origin evaluations: Hong Kong consumers' perception of foreign products after the Chinese takeover of 1997
International Journal of Advertising
·
2001
·
2 authors
18
citations
Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country
European Journal of Marketing
·
2000
·
3 authors
229
citations
Globalization of Business
Routledge eBooks
·
2000
·
2 authors
·
book
51
citations
Retail bank marketing in Western Australia
International Journal of Bank Marketing
·
1999
·
2 authors
48
citations
Markets of a single customer: exploiting conceptual developments in market segmentation
European Journal of Marketing
·
1997
·
2 authors
131
citations
Segmenting Kyrgyz Consumer Markets Using Lifestyles, Ethnocentrism, and Country of Origin Perceptions
Journal of East-West Business
·
1997
·
2 authors
17
citations
Consumer Preferences for Fast Food Outlets in a Developing Country
Journal of Euromarketing
·
1996
·
3 authors
19
citations
An empirical investigation of US credit card users: Card choice and usage behavior
International Business Review
·
1996
·
3 authors
22
citations
Source effects in purchase decisions: The impact of physical attractiveness and accent of salesperson
International Journal of Research in Marketing
·
1996
·
3 authors
162
citations
Retail banking in Nordic countries: the case of Finland
International Journal of Bank Marketing
·
1995
·
2 authors
104
citations
Correlates of credit card acceptance and usage in an advanced developing Middle Eastern country
Journal of Services Marketing
·
1995
·
3 authors
69
citations
Marketing strategies for fast‐food restaurants: a customer view
International Journal of Contemporary Hospitality Management
·
1995
·
3 authors
109
citations
Credit Card Development Strategies for the Youth Market
International Journal of Bank Marketing
·
1994
·
3 authors
59
citations
Consumers' Perceptions of Airlines: A Correspondence Analysis Approach in a Global Airline Industry
Management International Review
·
1994
·
3 authors
34
citations
Advertising Agency/Client Relationships in an Advanced Developing Country
European Journal of Marketing
·
1994
·
3 authors
32
citations
Multinational Strategic Alliances
·
1993
·
2 authors
·
book
85
citations
Environment, strategy, structure, and performance in the context of export activity: An empirical study of Taiwanese manufacturing firms
Journal of Business Research
·
1993
·
2 authors
199
citations
Consumer complaint handling in an advanced developing economy: An empirical investigation
Journal of Business Ethics
·
1992
·
3 authors
30
citations
Sourcing of Industrial Products: Regiocentric Orientation of Chinese Organizational Buyers
European Journal of Marketing
·
1992
·
2 authors
46
citations
An Empirical Investigation of the Differences between Initiating and Continuing Exporters
European Journal of Marketing
·
1992
·
2 authors
158
citations
Bank and Product Selection: Hong Kong
International Journal of Bank Marketing
·
1992
·
2 authors
125
citations
International Marketing
Routledge eBooks
·
1991
·
1 author
·
book
69
citations
Internationally Oriented Marketing Curriculum Development: A Comparative Study of Canada, the U.S.A., and New Zealand
Journal of Marketing Education
·
1990
·
3 authors
20
citations
Conventional and Islamic Banks: Patronage Behaviour of Jordanian Customers
International Journal of Bank Marketing
·
1990
·
3 authors
231
citations
How Chinese buyers rate foreign suppliers
Industrial Marketing Management
·
1989
·
1 author
26
citations
The export propensity of Turkish manufacturing and trading house firms∗
Journal of Marketing Management
·
1989
·
2 authors
52
citations
Marketing and Economic Development
Journal of Marketing
·
1988
·
2 authors
33
citations
Relevance of Small Business Courses to Management Needs
Journal of Small Business Management
·
1987
·
3 authors
126
citations
Operationalising the Relationship between Marketing and Economic Development: Some Insights from Less Developed Countries
European Journal of Marketing
·
1987
·
2 authors
40
citations
A Cross-Cultural/Cross-National Study of the Information Content of Television Advertisements
International Journal of Advertising
·
1987
·
3 authors
31
citations
Global perspectives in marketing
The International Executive
·
1986
·
1 author
48
citations
Segmenting the Banking Market by Account Usage
Journal of Professional Services Marketing
·
1985
·
2 authors
25
citations
The Delphi technique in the measurement of tourism market potential
Tourism Management
·
1984
·
2 authors
142
citations
Comparative Marketing Systems.
·
1984
·
2 authors
·
book
48
citations
Marketing practices in less-development countries
Journal of Business Research
·
1984
·
2 authors
24
citations
Special section on marketing management in less-developed countries: Introduction
Journal of Business Research
·
1984
·
2 authors
11
citations
International marketing management
Praeger eBooks
·
1984
·
1 author
·
book
79
citations
Export behaviour of small manufacturers: a comparative study of American and Canadian firms
European Management Journal
·
1984
·
2 authors
44
citations
Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?
International Journal of Advertising
·
1983
·
2 authors
358
citations
The Evolution of Food Retailing Systems: Contrasting the Experience of Developed and Developing Countries
Journal of the Academy of Marketing Science
·
1982
·
2 authors
72
citations