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Segmenting the Banking Market by Account Usage · Study

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ArticleSegmenting the Banking Market by Account Usage

Erdener Kaynak1985

Article1985

Segmenting the Banking Market by Account Usage

Erdener Kaynak · Uğur Yavaş

25 citations·0/0 files stored·Journal of Professional Services Marketing

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Customer churn and segmentation Customer Service Quality and Loyalty Banking Sector Performance and Management

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Cited by

2004Modeling consumers' choice behavior: an application in banking 2012Factors Affecting Customers’ Decision for Taking out Bank Loans: A Case of Greek Customers 1986How to Measure Your Bank's Personality: Some Insights from Canada 2001An Evaluation of Marketing Practices in Banks in Ghana

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Details

Year1985

Typearticle

Published1985-09-16

VenueJournal of Professional Services Marketing

ISSN-L0748-4623

Languageen

Citations25

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1300/j090v01n01_19

openalex_workW1973556726

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