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ArticleThe rediscovery of the marketing concept

Frederick E. Webster1988

Article1988

The rediscovery of the marketing concept

Frederick E. Webster

679 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies Business Strategies and Innovation Management Theory and Practice

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Cited by

1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1993Market Orientation: Antecedents and Consequences 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis 1992The Changing Role of Marketing in the Corporation 1993MARKOR: A Measure of Market Orientation

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Details

Year1988

Typearticle

Published1988-05-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations679

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0007-6813(88)90006-7

openalex_workW2009933376

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