Elizabeth H. Zandstra

Most cited in this library

• Why a ‘light’ product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products2017 · 150 citations
• Shopping for products in a virtual world: Why haptics and visuals are equally important in shaping consumer perceptions and attitudes2018 · 60 citations
• Understanding consumer decisions using behavioral economics2013 · 25 citations
• Improving compliance to meal-replacement food regimens. Forming implementation intentions (conscious IF-THEN plans) increases compliance2010 · 18 citations
• Nudging food into a healthy direction: The effects of front-of-pack implicit visual cues on food choice2017 · 11 citations