Why a ‘light’ product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products · Study
ArticleWhy a ‘light’ product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products
Irene Tijssen2017
OA
Articlegreen2017
Why a ‘light’ product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products