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Without words: the effects of packaging imagery on consumer perception and response · Study

ReviewWithout words: the effects of packaging imagery on consumer perception and response

Ignacio Gil‐Pérez2019

OA

Reviewgreen2019

Without words: the effects of packaging imagery on consumer perception and response

Ignacio Gil‐Pérez · Rubén Rebollar · Iván Lidón

75 citations·0/0 files stored·Current Opinion in Food Science

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Consumer Packaging Perceptions and Trends Consumer Attitudes and Food Labeling Sensory Analysis and Statistical Methods

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 75 citations exist upstream.

References

2017Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations 2012The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation 2002Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand 2017Sensory Aspects of Package Design 2012Influence of package design on the dynamics of multisensory and emotional food experience 2009Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation 2016Thinking inside the box: How seeing products on, or through, the packaging influences consumer perceptions and purchase behaviour 2013The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude

Cited by

2021An exploratory study using graphic design to communicate consumer benefits on food packaging 2023The Effect of Using Augmented Reality Technology in Takeaway Food Packaging to Improve Young Consumers’ Negative Evaluations 2020A juicy orange makes for a tastier juice: The neglected role of visual material perception in packaging design 2025How to present food images on packaging? The influence of aesthetics design on consumers' perceived healthiness 2022Larger = more attractive? Image size on food packages influences purchase likelihood 2024Realistic or not? The impact of packaging images on the acceptance of insect-based food products 2023Should the milkman return? The effect of a reusable packaging on product perceptions and behavioural intentions 2022Attention to detail: A photo‐elicitation study of salience and packaging design for portion control and healthy eating

Details

Year2019

Typereview

Published2019-12-24

VenueCurrent Opinion in Food Science

ISSN-L2214-7993

Languageen

Citations75

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

Identifiers

doi10.1016/j.cofs.2019.12.006

openalex_workW2996896256

Links

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