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Hao Zhao · Study

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Hao Zhao

5 works· latest 2006· 2 institutionscluster: provisional

h-index5

i105

Citations400

Works here5

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04

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06

Most cited in this library

Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model2000 · 168 citations
Advertising Spending and Perceived Quality2000 · 125 citations
Evaluations of E-Tailers’ Delivery Fulfillment2004 · 46 citations
Incentive-based compensation to advertising agencies: A principal–agent approach2005 · 35 citations
The effect of secondhand markets on the firm's dynamic pricing and new product introduction strategies2006 · 26 citations

Works

5 shown

The effect of secondhand markets on the firm's dynamic pricing and new product introduction strategies

International Journal of Research in Marketing·2006·2 authors

26citations

Incentive-based compensation to advertising agencies: A principal–agent approach

International Journal of Research in Marketing·2005·1 author

35citations

Evaluations of E-Tailers’ Delivery Fulfillment

Journal of Service Research·2004·2 authors

46citations

Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model

Marketing Science·2000·1 author

168citations

Advertising Spending and Perceived Quality

Marketing Letters·2000·2 authors

125citations