SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Advertising Spending and Perceived Quality · Study

ArticleShelves

ArticleAdvertising Spending and Perceived Quality

Sridhar Moorthy2000

Article2000

Advertising Spending and Perceived Quality

Sridhar Moorthy · Hao Zhao

125 citations·0/0 files stored·Marketing Letters

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 125 citations exist upstream.

References

1980Feeling and thinking: Preferences need no inferences.1970Information and Consumer Behavior 1961A Model for Predictive Measurements of Advertising Effectiveness 1989Managing What Consumers Learn from Experience 1982Affective and Cognitive Factors in Preferences 1997Consumer Information Search Revisited: Theory and Empirical Analysis 1971Price, brand name, and product composition characteristics as determinants of perceived quality.1985Do Higher Prices Signal Higher Quality?

Cited by

2011The effects of advertising spending on brand loyalty in services 2014Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur 2007The Effects of Advertising and Brand Value on Future Operating and Market Performance 2009Research Note—Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation 2008Value relevance of advertising expenditure: A review of the literature 2020

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2003Advertising repetition and quality perceptionarticle · 6 shared references 2002Cross‐national applicability of a perceived quality modelarticle · 6 shared references 1988A research program for establishing the validity of the price-quality relationshiparticle · 6 shared references 2000Relating TQM, marketing and business performance: An exploratory studyarticle · 5 shared references 2005Chinese consumer response to imported fruit: intended uses and their effect on perceived qualityarticle · 5 shared references 2008How Third-party Organization (TPO) Endorsement Advertising Works: Do Consumers Perceive TPO Endorsement As Signals of Quality?article · 5 shared references

Details

Year2000

Typearticle

Published2000-08-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations125

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1023/a:1008135126025

openalex_workW1535684126

Links

Imported from OpenAlex (CC0) — nothing here is generated.

Advertising and quality improving strategies in a supply chain when facing potential crises

2013Signaling Quality: An Examination of the Effects of Marketing‐ and Nonmarketing‐Controlled Signals on Perceptions of Automotive Brand Quality

2009Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value