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A research program for establishing the validity of the price-quality relationship · Study

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ArticleA research program for establishing the validity of the price-quality relationship

Kent B. Monroe1988

Article1988

A research program for establishing the validity of the price-quality relationship

Kent B. Monroe · William B. Dodds

105 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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References

2025Advances in Consumer Research 1970Information and Consumer Behavior 1961The Economics of Information 1991Meta-Analytic Procedures for Social Research 1994Meta-Analytic Procedures for Social Research.1973Free Competition and the Optimal Amount of Fraud 1983Advances in Consumer Research 1980Pricing: Making Profitable Decisions

Cited by

2011Price–quality relationship in the presence of asymmetric dynamic reference quality effects 1996Applications of impression management and the drama metaphor in marketing: an introduction 2011Integrating emotions in the analysis of retail price images 2001Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK 1999The Antecedents of Customer Loyalty 1995Price cue utilization in product evaluations 2013

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1991Product Quality: An Investigation into the Concept and How It Is Perceived by Consumersarticle · 8 shared references 1997Development of a multidimensional measure of perceived product qualityarticle · 8 shared references 2007Consumer Responses to Price and its Contextual Information Cueschapter · 8 shared references 1998Comparative Price Advertising: An Integrative Reviewarticle · 7 shared references 1996Impact of product information on the use of price as a quality cuearticle · 7 shared references 1993Le concept de prix de référence dans le comportement du consommateur : D'une revue de la littérature à l'élaboration d'un modèle prix de référence-acceptabilitéarticle · 7 shared references

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Year1988

Typearticle

Published1988-03-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations105

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf02723333

openalex_workW2002157008

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The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football

2008When Old Is Gold:The Role of Business Longevity in Risky Situations