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A research program for establishing the validity of the price-quality relationship

16 references·16 citing·30 second hopsampled

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References

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1944Some Consequences of the Habit of Judging Quality by Price353 cited
1986Validity and the Research Process.349 cited

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Cited by

2011Price–quality relationship in the presence of asymmetric dynamic reference quality effects104 cited
1996Applications of impression management and the drama metaphor in marketing: an introduction80 cited
2011Integrating emotions in the analysis of retail price images78 cited
2001Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK76 cited
1999The Antecedents of Customer Loyalty72 cited
1995Price cue utilization in product evaluations71 cited
2013The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football71 cited
2008When Old Is Gold:The Role of Business Longevity in Risky Situations70 cited
1995Market Cues Affect on Consumers’ Product Evaluations61 cited
2015Impact of “High Quality, Low Price” Appeal on Consumer Evaluations59 cited
1993A Dynamic Model of Product Quality and Pricing Decisions on Sales Response57 cited
2012The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences56 cited
2020Price? Quality? Or Sustainability? Segmenting by Disposition Toward Self-other Tradeoffs Predicts Consumers’ Sustainable Decision-Making48 cited
2008Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market46 cited
1993Price signalling: does it ever work?34 cited
2018When better quality or higher goodwill can result in lower product price: A dynamic analysis32 cited