Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Advertising Spending and Perceived Quality

15 references·16 citing·41 second hop

FromToDepth

this work references cited by second hop

References

1980Feeling and thinking: Preferences need no inferences.8,070 cited
1970Information and Consumer Behavior5,796 cited
1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
1989Managing What Consumers Learn from Experience1,115 cited
1982Affective and Cognitive Factors in Preferences1,071 cited
1997Consumer Information Search Revisited: Theory and Empirical Analysis782 cited
1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited
1985Do Higher Prices Signal Higher Quality?483 cited
1989Money Talks: Perceived Advertising Expense and Expected Product Quality477 cited
1985Perceived quality : how consumers view stores and merchandise412 cited
1990The Effect of Perceived Advertising Costs on Brand Perceptions366 cited
1944Some Consequences of the Habit of Judging Quality by Price353 cited
1997Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong292 cited
1988Prices and Price/Quality Relationships: A Longitudinal Analysis182 cited
1977The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

176 cited

Cited by

2011The effects of advertising spending on brand loyalty in services131 cited
2014Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur114 cited
2007The Effects of Advertising and Brand Value on Future Operating and Market Performance98 cited
2009Research Note—Quality Uncertainty and the Performance of Online Sponsored Search Markets: An Empirical Investigation97 cited
2008Value relevance of advertising expenditure: A review of the literature81 cited
2020Advertising and quality improving strategies in a supply chain when facing potential crises75 cited
2013Signaling Quality: An Examination of the Effects of Marketing‐ and Nonmarketing‐Controlled Signals on Perceptions of Automotive Brand Quality67 cited
2009Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value64 cited
2017An analytical model of the relationship between product quality and advertising58 cited
2024Modelling the impact of advertising and quality on goodwill under dynamic conditions53 cited
2020Pricing and advertising in a supply chain in the presence of strategic consumers53 cited
2013The Effect of Advertising Spending on Brand Loyalty Mediated by Store Image, Perceived Quality and Customer Satisfaction: A Case of Hypermarkets51 cited
2020Measuring corporate reputation: a comprehensive model with enhanced objectivity49 cited
2015Consumers' emotional responses to the Christmas TV advertising of four retail brands45 cited
2015Role of Advertising and Promotion in Brand Equity Creation43 cited
2009The influence of quality cues and typicality cues on restaurant purchase intention43 cited