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C. William McConkey · Study

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C. William McConkey

2 works· latest 2009· 1 institutionscluster: provisional

h-index2

i102

Citations94

Works here2

90

09

Most cited in this library

Using Demographic and Lifestyle Analysis to Segment Individual Investors1990 · 70 citations
Accountants' attitudes toward advertising: a longitudinal study2009 · 24 citations

Works

2 shown

Accountants' attitudes toward advertising: a longitudinal study

Journal of Services Marketing·2009·4 authors

24citations

Using Demographic and Lifestyle Analysis to Segment Individual Investors

Financial Analysts Journal·1990·2 authors

70citations