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Bruce J. Walker · Study

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Bruce J. Walker

4 works· latest 2007· 1 institutionscluster: provisional

h-index4

i104

Citations1,107

Works here4

73

75

87

07

Most cited in this library

Fundamentos de marketing2007 · 993 citations
The Internationalization of U. S. Franchise Systems: Progress and Procedures1973 · 62 citations
Service marketing and franchising: A practical business marriage1987 · 26 citations
Franchising: Its Nature, Scope, Advantages, and Development1975 · 26 citations

Works

4 shown

Fundamentos de marketing

UCLA - Biblioteca de Administración y Contaduría·2007·3 authors

993citations

Service marketing and franchising: A practical business marriage

Business Horizons·1987·1 author

26citations

Franchising: Its Nature, Scope, Advantages, and Development

Journal of Marketing·1975·2 authors

26citations

The Internationalization of U. S. Franchise Systems: Progress and Procedures

Journal of Marketing·1973·2 authors

62citations