The Internationalization of U. S. Franchise Systems: Progress and Procedures

Bruce J. Walker · Michael J. Etzel

62 citations0/0 files storedJournal of Marketing

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Franchising Strategies and Performance International Business and FDI Migration, Ethnicity, and Economy

Abstract

During the 1960s, franchising in the United States evolved from a specialized method of distribution to an “industry.” With the domestic market now approaching maturity, franchisors are expanding into other countries. This article reports the results of a survey of the experiences, difficulties, and prospects of U.S. franchising systems expanding abroad.

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1976Franchising: Firms, Markets, and Intangible Assets 1993Franchising into the twenty-first century 2013The Choice of Governance Modes of International Franchise Firms — Development of an Integrative Model 1995Internationalization of Franchise Systems 2000International retailing operations: downstream entry and expansion via franchising 1995Internationalization of Franchise Systems 1990Internationalisation by australian franchisors 2007Support mechanisms in international retail franchise networks

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