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Michael J. Dorsch · Study

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Michael J. Dorsch

20 works· latest 2019· 4 institutionscluster: provisional

h-index19

i1019

Citations1,283

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Most cited in this library

Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination1998 · 180 citations
Can Tourism Providers Buy their Customers’ Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty2004 · 135 citations
Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types2003 · 129 citations
An action strategy approach to examining shopping behavior1990 · 93 citations
Consumer intentions to use a service category2000 · 83 citations

Works

20 shown

Understanding the viability of three types of approach of advertising in emerging markets

Journal of Marketing Communications·2019·2 authors

19citations

A Review of Resource Theories and Their Implications for Understanding Consumer Behavior

Journal of the Association for Consumer Research·2016·3 authors·Open access

52citations

Bridging the academia-practitioner divide: the case of “service theater”

Journal of Services Marketing·2014·7 authors

8citations

Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context

Journal of Macromarketing·2014·5 authors

54citations

Spectator Rage as the Dark Side of Engaging Sport Fans

Journal of Service Research·2012·4 authors

54citations

Assessing the Longitudinal Robustness of Spectators' Perceptions of the Functions of Sport: Implications for Sport Marketers

The Journal of Marketing Theory and Practice·2012·3 authors

21

citations

The Institutional Foundations of Materialism in Western Societies

Journal of Macromarketing·2009·10 authors

78citations

Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time

Journal of Advertising·2007·3 authors

56citations

Building Loyal Relationships Between Customers and Providers

Journal of Travel & Tourism Marketing·2005·3 authors

26citations

Can Tourism Providers Buy their Customers’ Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty

Journal of Travel Research·2004·3 authors

135citations

Does the Franchisor Provide Value to Franchisees? Past, Current, and Future Value Assessments of Two Franchisee Types

Journal of Small Business Management·2003·2 authors

129citations

Services Advertising and Integrated Marketing Communications: An Empirical Examination

Journal of Current Issues & Research in Advertising·2003·3 authors

45citations

Toward the Operationalization of Resource Investments Made between Customers and Providers of a Tourism Service

Journal of Travel Research·2003·3 authors

31citations

Addressing services’ intangibility through integrated marketing communication: an exploratory study

Journal of Services Marketing·2002·3 authors

62citations

Customer Equity Management and Strategic Choices for Sales Managers

Journal of Personal Selling and Sales Management·2001·3 authors·Open access

35citations

Consumer intentions to use a service category

Journal of Services Marketing·2000·3 authors

83citations

Assessing the Theatrical Components of the Service Encounter: A Cluster Analysis Examination

Service Industries Journal·1998·3 authors

180citations

A transaction approach to understanding and managing customer equity

Journal of Business Research·1996·2 authors

59citations

Ethical Climate, Organizational Commitment, and Indebtedness Among Purchasing Executives

Journal of Personal Selling and Sales Management·1991·2 authors·Open access

63citations

An action strategy approach to examining shopping behavior

Journal of Business Research·1990·2 authors

93citations