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A transaction approach to understanding and managing customer equity · Study

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ArticleA transaction approach to understanding and managing customer equity

Michael J. Dorsch1996

Article1996

A transaction approach to understanding and managing customer equity

Michael J. Dorsch · Les Carlson

59 citations·0/0 files stored·Journal of Business Research

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Customer Service Quality and Loyalty Service and Product Innovation Customer churn and segmentation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 59 citations exist upstream.

References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1960The Norm of Reciprocity: A Preliminary Statement 1987Developing Buyer-Seller Relationships 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1991Managing brand equity : capitalizing on the value of a brand name.2012Stone Age Economics 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name 1992Marketing Services: Competing Through Quality

Cited by

2001Customer Equity Management and Strategic Choices for Sales Managers 2007An Application of the Investment Model to Buyer-Seller Relationships: A Dyadic Perspective 2021Exploring the dynamics between brand investment, customer investment, brand identification, and brand identity fusion 2009Business-to-business brand management: Theory, research and executive case study exercises 2003Toward the Operationalization of Resource Investments Made between Customers and Providers of a Tourism Service 2005Perceptions of University-Corporate Partnership Influences on a Brand

Details

Year1996

Typearticle

Published1996-03-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations59

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

Identifiers

doi10.1016/0148-2963(95)00130-1

openalex_workW2150170930

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