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Les Carlson · Study
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Author
Les Carlson
38 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0002-1789-9265
Works
38 shown
An Examination of Digital Accessibility Within Social Media Platforms
Journal of Advertising Research
·
2024
·
4 authors
8
citations
Being inclusive means being accessible: Problems with digital media for visually impaired consumers
Journal of Global Scholars of Marketing Science
·
2023
·
3 authors
10
citations
The future of advertising research: new directions and research needs
The Journal of Marketing Theory and Practice
·
2021
·
2 authors
62
citations
When and how frontline service employee authenticity influences purchase intentions
Journal of Business Research
·
2020
·
4 authors
50
citations
Beyond Deception: Potential Unfair Consumer Injury from Various Types of Covert Marketing
Journal of Consumer Affairs
·
2019
·
3 authors
23
citations
Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads
Journal of Global Fashion Marketing
·
2015
·
3 authors
17
citations
TheJournal of Advertising: Historical, Structural, and Brand Equity Considerations
Journal of Advertising
·
2015
·
1 author
23
citations
Investigating the Portrayal and Influence of Sustainability Claims in an Environmental Advertising Context
Journal of Macromarketing
·
2014
·
5 authors
54
citations
Educating Students to Give Them a Sustainable Competitive Advantage
Journal of Marketing Education
·
2011
·
3 authors
96
citations
Parental Style
Journal of Advertising Research
·
2011
·
3 authors
35
citations
Public Policy and the Changing Chinese Family in Contemporary China: The Past and Present as Prologue for the Future
Journal of Macromarketing
·
2010
·
3 authors
43
citations
The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help?
Journal of Macromarketing
·
2008
·
2 authors
112
citations
Use, Misuse, and Abuse of Content Analysis for Research on the Consumer Interest
Journal of Consumer Affairs
·
2008
·
1 author
60
citations
Comparing the Application of Integrated Marketing Communication (IMC) in Magazine Ads Across Product Type and Time
Journal of Advertising
·
2007
·
3 authors
56
citations
Do Perceptions of Hiring Criteria Differ for Sales Managers and Sales Representatives? Implications for Marketing Education
Journal of Marketing Education
·
2006
·
3 authors
29
citations
A cross-cultural examination of the environmental information on packaging: Implications for advertisers
Advances in international marketing
·
2004
·
4 authors
·
chapter
18
citations
The Harm Chain
Marketing Theory
·
2003
·
3 authors
84
citations
Services Advertising and Integrated Marketing Communications: An Empirical Examination
Journal of Current Issues & Research in Advertising
·
2003
·
3 authors
45
citations
Addressing services’ intangibility through integrated marketing communication: an exploratory study
Journal of Services Marketing
·
2002
·
3 authors
62
citations
Customer Equity Management and Strategic Choices for Sales Managers
Journal of Personal Selling and Sales Management
·
2001
·
3 authors
·
Open access
35
citations
Advertising to Children: Concepts and Controversies
Sage eBooks
·
1999
·
2 authors
·
book
46
citations
Mothers' Preferences for Regulating Children's Television
Journal of Advertising
·
1998
·
3 authors
75
citations
International environmental marketing claims
International Marketing Review
·
1997
·
4 authors
116
citations
An International Comparison of Environmental Advertising: Substantive versus Associative Claims
Journal of Macromarketing
·
1996
·
4 authors
·
Open access
108
citations
Does environmental advertising reflect integrated marketing communications?: An empirical investigation
Journal of Business Research
·
1996
·
4 authors
71
citations
A transaction approach to understanding and managing customer equity
Journal of Business Research
·
1996
·
2 authors
59
citations
Green Advertising and the Reluctant Consumer
Journal of Advertising
·
1995
·
2 authors
348
citations
Mothers’ Attitudes toward 900-Number Advertising Directed at Children
Journal of Public Policy & Marketing
·
1995
·
3 authors
31
citations
The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions
Journal of Consumer Research
·
1994
·
3 authors
452
citations
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
Journal of Advertising
·
1993
·
3 authors
602
citations
A Method for Evaluating the Ethics of Fear Appeals
Journal of Public Policy & Marketing
·
1993
·
3 authors
48
citations
The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding Consumption
Journal of Consumer Psychology
·
1992
·
3 authors
108
citations
Environmental Advertising Claims: A Preliminary Investigation
Journal of Public Policy & Marketing
·
1991
·
3 authors
255
citations
Consumer Socialization and Frequency of Shopping with Children
Journal of the Academy of Marketing Science
·
1991
·
3 authors
108
citations
Mothers' Communication Orientation and Consumer-Socialization Tendencies
Journal of Advertising
·
1990
·
3 authors
148
citations
An Investigation of Mothers' Communication Orientations and Patterns
ACR North American Advances
·
1990
·
2 authors
32
citations
Examining the influence of attitude-toward-the-ad on brand attitudes
Journal of Business Research
·
1989
·
2 authors
24
citations
Parental Style and Consumer Socialization of Children
Journal of Consumer Research
·
1988
·
2 authors
414
citations