Article2015

TheJournal of Advertising: Historical, Structural, and Brand Equity Considerations

23 citations0/0 files storedJournal of Advertising

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Publishing and Scholarly Communication Academic Writing and Publishing Psychology Research and Bibliometrics

Abstract

In this article, I provide thoughts pertinent to my time as editor of the Journal of Advertising (JA). In this context, I offer recollections on the practice of editing JA almost 20 years ago, perspectives on the efficacy of replication research and literature reviews as components of what appears in JA, ideas on possible additions to JA's structure, and concluding thoughts on the importance of maintaining JA's brand equity.

Citations in this library

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References

2002Oracles on “Advertising”: Searching for a Definition

Cited by

2020The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda 2015Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals 2015“Someone Should Do Something”: Replication and an Agenda for Collective Action 2015Peeking Under the Curtain and Over the Horizon: The Reflections of Another Former Editor 2017Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective 2015TheJournal of Advertisingand the Development of Advertising Theory: Reflections and Directions for Future Research 2017Estudio bibliométrico sobre la investigación en publicidad en España: temáticas, investigadores, redes y centros de producción (1980-2015)2021Impact of advertising on users’ perceptions regarding the Internet of things

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