SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Rania Hussein · Study

Home/Author

Rania Hussein

3 works· latest 2018· 1 institutionscluster: provisional

h-index3

i103

Citations67

Works here3

12

14

18

Most cited in this library

Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity2018 · 33 citations
The adoption of technological innovations in a B2B context: an empirical study on the higher education industry in Egypt2014 · 21 citations
The Adoption of Web-Based Marketing in the Travel and Tourism Industry: An Empirical Investigation in Egypt2012 · 13 citations

Works

3 shown

Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity

Journal of International Consumer Marketing·2018·2 authors

33citations

The adoption of technological innovations in a B2B context: an empirical study on the higher education industry in Egypt

Journal of Business and Industrial Marketing·2014·2 authors

21citations

The Adoption of Web-Based Marketing in the Travel and Tourism Industry: An Empirical Investigation in Egypt

Journal of Innovation Management in Small and Medium Enterprises·2012·3 authors·Open access

13citations