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Ivonne M. Torres · Study
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Author
Ivonne M. Torres
12 works
· latest 2021
· 1 institutions
cluster: provisional
Works
12 shown
The impact of interpersonal traits (extraversion and agreeableness) on consumers’ self-brand connection and communal-brand connection with anthropomorphized brands
Journal of Brand Management
·
2021
·
4 authors
26
citations
Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection
Journal of Business Research
·
2021
·
4 authors
45
citations
Hierarchical Relationships among Brand Equity Dimensions: The Mediating Effects of Brand Trust and Brand Love
Services Marketing Quarterly
·
2021
·
3 authors
36
citations
Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands
Asia Pacific Journal of Marketing and Logistics
·
2020
·
4 authors
44
citations
Antecedents of students’ identification with university brands
Asia Pacific Journal of Marketing and Logistics
·
2019
·
4 authors
39
citations
Internet Commerce in Jordanian Firms
Journal of Internet Commerce
·
2010
·
4 authors
6
citations
Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective
Journal of Current Issues & Research in Advertising
·
2009
·
3 authors
78
citations
Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect
Journal of Advertising
·
2008
·
3 authors
98
citations
Identification Effects on Advertising Response: The Moderating Role of Involvement
Journal of Advertising
·
2007
·
2 authors
85
citations
The Effects of Warning-Label Placement in Print ADS: A Social Contract Perspective
Journal of Advertising
·
2007
·
3 authors
68
citations
A tale of two theories: Sympathy or competition?
Journal of Business Research
·
2006
·
1 author
28
citations
Does Hispanic‐targeted advertising work for services?
Journal of Services Marketing
·
2005
·
2 authors
37
citations