A tale of two theories: Sympathy or competition?Ivonne M. Torres2006-12-14articleJournal of Business Research28 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesSocial and Intergroup PsychologyAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 28 citations exist upstream.References1954Nature of Prejudice1960A new scale of social desirability independent of psychopathology.1992The Multigroup Ethnic Identity Measure1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1992Homophily and Differential Returns: Sex Differences in Network Structure and Access in an Advertising Firm2024Handbook of Research Methods in Social and Personality Psychology1996Divided by color racial politics and democratic idealsCited by2021The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand2013Adapted or standardized copy: Is non-cultural English the answer?