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Adapted or standardized copy: Is non-cultural English the answer? · Study

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ArticleAdapted or standardized copy: Is non-cultural English the answer?

Nathalie Spielmann2013

Article2013

Adapted or standardized copy: Is non-cultural English the answer?

Nathalie Spielmann · Mathilde Delvert

23 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies International Business and FDI Language, Communication, and Linguistic Studies

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References

1985Measuring the Involvement Construct 2004Soft Power: The Means to Success in World Politics 1983THE GLOBALIZATION OF MARKETS 1957Language, Thought, and Reality: Selected Writings of Benjamin Lee Whorf 1916Cours de linguistique générale 1997Relevance: Communication and cognition . 2nd edn. By. Dan Sperber and Deirdre Wilson. Oxford & Cambridge, MA: Blackwell, 1995. Pp. xiii, 326.1992The Effects of Sequential Introduction of Brand Extensions 1929The Status of Linguistics as a Science

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Year2013

Typearticle

Published2013-04-17

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations23

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.jbusres.2013.03.029

openalex_workW2077087032

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