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CA. Manoj P Desai · Study
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CA. Manoj P Desai
1 works
· latest 1998
· 1 institutions
cluster: provisional
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Barriers to Successful Implementation of Database Marketing: A Cross-Industry Study
1998 · 25 citations
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Barriers to Successful Implementation of Database Marketing: A Cross-Industry Study
International Journal of Information Management
·
1998
·
3 authors
25
citations