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Barriers to Successful Implementation of Database Marketing: A Cross-Industry Study · Study

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ArticleBarriers to Successful Implementation of Database Marketing: A Cross-Industry Study

CA. Manoj P Desai1998

Article1998

Barriers to Successful Implementation of Database Marketing: A Cross-Industry Study

CA. Manoj P Desai · George Wright · Keith P. Fletcher

25 citations·0/0 files stored·International Journal of Information Management

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Information Technology Governance and Strategy ERP Systems Implementation and Impact Big Data and Business Intelligence

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References

1994The Influence of IT Management Practice on IT Use in Large Organizations 1991Strategic information systems planning: myths, reality and guidelines for successful implementation 1991Interactive Marketing: Exploiting the Age of Addressability 1991Marketing is everything.1994The Marketing Information Revolution 1995Matching information technology and organizational structure: an empirical study with implications for performance 1992The factors affecting strategic information systems applications 1988The Successful Exploitation of New Technology in Banking

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2009Challenges facing W. Midlands ICT‐oriented SMEs 2002EXPLORING THE CRITICAL SUCCESS FACTORS FOR CUSTOMER RELATIONSHIP MANAGEMENT AND ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS 2021Real-time information sharing, customer orientation, and the exploration of intra-service industry differences: Malaysia as an emerging market 2010Interrelated Barriers and Risks Affecting ERP Post-Implementation in China 2002Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry

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Year1998

Typearticle

Published1998-08-01

VenueInternational Journal of Information Management

ISSN-L0268-4012

Languageen

Citations25

Files0 public / 0

ShelfInformation Technology Governance and Strategy

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doi10.1016/s0268-4012(98)00015-2

openalex_workW2027698138

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2002Addressing customer myopia: Strategic interactive marketing planning in a volatile business environment

2008Sales force automation systems: An analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry