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Interactive Marketing: Exploiting the Age of Addressability · Study

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ArticleInteractive Marketing: Exploiting the Age of Addressability

John Deighton1991

Article1991

Interactive Marketing: Exploiting the Age of Addressability

John Deighton · Robert C. Blattberg

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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2003Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control 2009The role of interactivity in e-tailing: Creating value and increasing satisfaction 2009Prospects for Personalization on the Internet 2012Online experiences and virtual goods purchase intention 2001Understanding IT-enabled interactivity in contemporary marketing 2011The Impact of Relative Standards on the Propensity to Disclose 1995Consumer awareness of name removal procedures: Implications for direct marketing 2007Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance

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Year1991

Typearticle

Published1991-09-01

Languageen

Citations417

Files0 public / 0

ShelfDigital Marketing and Social Media

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openalex_workW1596057795

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