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• 2003Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control271 cited
• 2009The role of interactivity in e-tailing: Creating value and increasing satisfaction269 cited
• 2009Prospects for Personalization on the Internet265 cited
• 2012Online experiences and virtual goods purchase intention260 cited
• 2001Understanding IT-enabled interactivity in contemporary marketing259 cited
• 2011The Impact of Relative Standards on the Propensity to Disclose247 cited
• 1995Consumer awareness of name removal procedures: Implications for direct marketing226 cited
• 2007Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance222 cited
• 2005Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research213 cited
• 2000The Impact of Internet Use on Business-to-Business Marketing204 cited
• 2006A Comprehensive Analysis of Permission Marketing183 cited
• 2009Economic Aspects of Personal Privacy176 cited
• 2012On the road to prosumption: marketing discourse and the development of consumer competencies169 cited
• 1998Marketing opportunities in the digital world