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Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry · Study

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ArticleStatus of Database Marketing in the Dutch Fast Moving Consumer Goods Industry

Peter C. Verhoef1999

Article1999

Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry

Peter C. Verhoef · Janny C. Hoekstra

10 citations·0/0 files stored·Journal of Market-Focused Management

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

1990The Effect of a Market Orientation on Business Profitability 1995Building Strong Brands 1991Managing Brand Equity 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset 1993Customer intimacy and other value disciplines 1998Customer lifetime value: Marketing models and applications 1979Individual Differences and MIS Success: A Review of the Empirical Literature 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

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Year1999

Typearticle

Published1999-09-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1023/a:1009807224526

openalex_workW1530704773

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