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Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry
16 references·0 citing·46 second hop
Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry (1999)Status of Database Marketing in the Dutch…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Customer lifetime valuation to support marketing decision making (1997)Customer lifetime valuation t…Optimal Selection for Direct Mail (1995)Optimal Selection for Direct …Has Power Shifted in the Grocery Channel? (1995)Has Power Shifted in the Groc…Building Strong Brands (1995)Building Strong BrandsCustomer intimacy and other value disciplines (1993)Customer intimacy and other v…Marketing is everything. 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(1994)The Capabilities of Market-Driven Organizations (1994)Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry (2005)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing Brand Equity3,818 cited
  • 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
  • 1993Customer intimacy and other value disciplines978 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 1979Individual Differences and MIS Success: A Review of the Empirical Literature836 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 1989Technology Diffusion: An Empirical Test of Competitive Effects685 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • 1991Interactive Marketing: Exploiting the Age of Addressability417 cited
  • 1991Marketing is everything.347 cited
  • 1988Brand Leverage: Strategy for Growth in a Cost-Control World303 cited
  • 1995Has Power Shifted in the Grocery Channel?

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