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Flemming G. Hansen

14 works· latest 2010· 2 institutionscluster: provisional

h-index11

i1013

Citations720

Works here14

Most cited in this library

Consumer Choice Behavior. A Cognitive Theory1973 · 234 citations
Psychological Theories of Consumer Choice1976 · 145 citations
Distinguishing between feelings and emotions in understanding communication effects2004 · 65 citations
Patterns of Brand Loyalty: Their Determinants and Their Role for Leading Brands1986 · 63 citations
Consumer Choice Behavior1973 · 58 citations

Works

14 shown

Contributions to decision neuroscience

Journal of Economic Psychology·2010·3 authors

10citations

Emotions, Advertising and Consumer Choice

·2007·3 authors

56citations

Choosing among alternative parties to be sponsored for supporting brand strategies, based upon emotional responses

Journal of Consumer Behaviour·2006·3 authors

14citations

The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures

International Journal of Advertising·2006·3 authors

11citations

Modelling emotional and attitudinal responses as drivers of sponsorship value

International Journal of Sports Marketing and Sponsorship·2005·3 authors

12citations

Share of voice/share of market and long-term advertising effects

International Journal of Advertising·2005·2 authors

19citations

How to Measure Brand Emotion

CBS Research Portal (Copenhagen Business School)·2004·3 authors

18citations

Distinguishing between feelings and emotions in understanding communication effects

Journal of Business Research·2004·1 author

65citations

Consumer choice behaviour: An emotional theory

·2004·3 authors

14citations

Patterns of Brand Loyalty: Their Determinants and Their Role for Leading Brands

European Journal of Marketing·1986·2 authors

63citations

Psychological Theories of Consumer Choice

Journal of Consumer Research·1976·1 author

145citations

Consumer Choice Behavior. A Cognitive Theory

Journal of Marketing·1973·2 authors

234citations

Consumer Choice Behavior

Ekonomisk Tidskrift·1973·2 authors

58citations

The Relationship Between Cognitive Models of Choice and Non-Metric Multidimensional Scaling

·1971·2 authors

1citations