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Distinguishing between feelings and emotions in understanding communication effects · Study

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ArticleDistinguishing between feelings and emotions in understanding communication effects

Flemming G. Hansen2004

Article2004

Distinguishing between feelings and emotions in understanding communication effects

Flemming G. Hansen

65 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

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References

2019Diffusion of Innovations 1 1974An approach to environmental psychology 1968Attitudinal effects of mere exposure.1963Diffusion of Innovations 1985Measuring the Involvement Construct 1986Communication and Persuasion 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1987Emotion knowledge: Further exploration of a prototype approach.

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Year2004

Typearticle

Published2004-08-17

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations65

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.jbusres.2003.10.012

openalex_workW1990108374

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