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Leilei Gao · Study

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Leilei Gao

8 works· latest 2020· 1 institutionscluster: provisional

h-index7

i107

Citations559

Works here8

08

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20

Most cited in this library

The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence2008 · 371 citations
The positive effect of assortment size on purchase likelihood: The moderating influence of decision order2015 · 49 citations
The Small Predicts Large Effect in Crowdfunding2020 · 38 citations
Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition2016 · 32 citations
The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect2014 · 28 citations

Works

8 shown

The Small Predicts Large Effect in Crowdfunding

Journal of Consumer Research·2020·3 authors

38citations

Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition

Journal of Consumer Research·2016·2 authors

32citations

Choosing Between Two Evils: The Determinants of Preferences for Two Equally Goal-Inconsistent Options

Journal of Consumer Research·2016·2 authors

13citations

The positive effect of assortment size on purchase likelihood: The moderating influence of decision order

Journal of Consumer Psychology·2015·2 authors

49citations

The Influence of Initial Possession Level on Consumers' Adoption of a Collection Goal: A Tipping Point Effect

Journal of Marketing·2014·3 authors

28citations

Strategy compatibility: The time versus money effect on product evaluation strategies

Journal of Consumer Psychology·2014·2 authors

28citations

Treasure Hunting in a Mess! the Positive Un-Categorization Effect on Choice Evaluation

ACR North American Advances·2014·2 authors

0citations

The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence

Journal of Consumer Research·2008·3 authors

371citations