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Kuo-Lung Wu · Study
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Kuo-Lung Wu
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· latest 2015
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Online hotel booking: The effects of brand image, price, trust and value on purchase intentions
2015 · 529 citations
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Online hotel booking: The effects of brand image, price, trust and value on purchase intentions
Asia Pacific Management Review
·
2015
·
4 authors
·
Open access
529
citations