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David V. Rudd · Study

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David V. Rudd

3 works· latest 2006· 1 institutionscluster: provisional

h-index3

i103

Citations47

Works here3

92

06

Most cited in this library

The New Direct Marketing. How to implement a profit-driven database marketing strategy1992 · 25 citations
Making Niche Marketing Work. How to Grow Bigger by Acting Smaller1992 · 12 citations
Addressing Current Research Gaps and Directions in Educational Marketing Simulations2006 · 10 citations

Works

3 shown

Addressing Current Research Gaps and Directions in Educational Marketing Simulations

Journal for Advancement of Marketing Education·2006·3 authors·Open access

10citations

The New Direct Marketing. How to implement a profit-driven database marketing strategy

Journal of Direct Marketing·1992·1 author

25citations

Making Niche Marketing Work. How to Grow Bigger by Acting Smaller

Journal of Direct Marketing·1992·1 author

12citations