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The New Direct Marketing. How to implement a profit-driven database marketing strategy · Study

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ArticleThe New Direct Marketing. How to implement a profit-driven database marketing strategy

David V. Rudd1992

Article1992

The New Direct Marketing. How to implement a profit-driven database marketing strategy

25 citations·0/0 files stored·Journal of Direct Marketing

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Marketing and Advertising Strategies Digital Marketing and Social Media Customer churn and segmentation

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2004Artificial neural networks, classification trees and regression: Which method for which customer base?2006Customisation with crossed-basis sub-segmentation 2002Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry 1999Can Statistical Modeling Help with Data Mining

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Year1992

Typearticle

Published1992-11-01

VenueJournal of Direct Marketing

ISSN-L0892-0591

Languageen

Citations25

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1002/dir.4000060411

openalex_workW2123669987

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