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The New Direct Marketing. How to implement a profit-driven database marketing strategy
0 references·4 citing·18 second hop
The New Direct Marketing. How to implement a profit-driven database marketing strategy (1992)The New Direct Marketing. How to implemen…Customisation with crossed-basis sub-segmentation (2006)Customisation with crossed-ba…Artificial neural networks, classification trees and regression: Which method for which customer base? (2004)Artificial neural networks, c…Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry (2002)Towards Using Knowledge Disco…Can Statistical Modeling Help with Data Mining (1999)Can Statistical Modeling Help…Strategic database marketing (1994)Marketing for Hospitality and Tourism (1995)The One to One Future: Building Relationships One Customer at a Time (1995)International Journal of Bank Marketing (1990)The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy (1990)The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands (2003)Bankruptcy prediction using neural networks (1994)Comparative study of stock trend prediction using time delay, recurrent and probabilistic neural networks (1998)Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation (1999)The dirt on bikes: an illustration of CART models for brand differentiation (2008)Segmentation of Indian shoppers based on store attributes (2009)Can artificial neural network models be used to improve the analysis of B2B marketing research data? (2019)Avoid the four perils of CRM. (2002)Scoring points : how Tesco is winning customer loyalty (2003)Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions (2004)When Does Retargeting Work? Timing Information Specicity (2011)When Does Retargeting Work? Information Specificity in Online Advertising (2013)The Economics of Internet Media (2015)
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  • 2004Artificial neural networks, classification trees and regression: Which method for which customer base?25 cited
  • 2006Customisation with crossed-basis sub-segmentation23 cited
  • 2002Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry16 cited
  • 1999Can Statistical Modeling Help with Data Mining11 cited

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