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Arezoo Davari

13 works· latest 2023· 2 institutionscluster: provisional

h-index12

i1013

Citations924

Works here13

Most cited in this library

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors2014 · 200 citations
Market orientation, positioning strategy and brand performance2018 · 193 citations
Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective2018 · 127 citations
Determinants of brand performance: the role of internal branding2018 · 94 citations
Market orientation, brand management processes and brand performance2020 · 59 citations

Works

13 shown

How much customer collaboration is too much? Implications for user entrepreneurship and product performance

Journal of Business and Industrial Marketing·2023·5 authors

11citations

The determinants of personal luxury purchase intentions in a recessionary environment

Journal of Marketing Management·2022·4 authors·Open access

14citations

Market orientation, brand management processes and brand performance

Journal of Product & Brand Management·2020·4 authors

59citations

Market orientation, positioning strategy and brand performance

Industrial Marketing Management·2018·4 authors

193citations

Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective

Journal of Retailing and Consumer Services·2018·3 authors

127citations

Determinants of brand performance: the role of internal branding

Journal of Brand Management·2018·3 authors

94citations

Determinants of brand resurrection movements

European Journal of Marketing·2017·3 authors

38citations

Investigating Moral Links Between Religiosity, Altruism, and Green Consumption

Journal of Nonprofit & Public Sector Marketing·2017·3 authors

49citations

Identifying the determinants of online retail patronage: A perceived-risk perspective

Journal of Retailing and Consumer Services·2016·3 authors

36citations

Green products: Altruism, economics, price fairness and purchase intention

Social Business·2016·3 authors

43citations

Brands, love and family

Journal of Product & Brand Management·2016·3 authors

16citations

Intellectual capital through the eyes of the consumer

Journal of Product & Brand Management·2015·4 authors

44citations

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Journal of Strategic Marketing·2014·2 authors

200citations