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Green products: Altruism, economics, price fairness and purchase intention · Study

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ArticleGreen products: Altruism, economics, price fairness and purchase intention

Pramod Iyer2016

Article2016

Green products: Altruism, economics, price fairness and purchase intention

Pramod Iyer · Arezoo Davari · Audhesh K. Paswan

43 citations·0/0 files stored·Social Business

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Environmental Sustainability in Business Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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2018Selling remanufactured products: Does consumer environmental consciousness matter?2023Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value 2022Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda 2022Effects of Environmental Sustainability Awareness and Altruism on Green Purchase Intention and Brand Evangelism 2024Perceived Price Fairness as a Mediator in Customer Green Consumption: Insights from the New Energy Vehicle Industry and Sustainable Practices 2024Sustainable sojourns: Fostering sustainable hospitality practices to meet UN-SDGs 2022What factors determine college students’ green purchase behavior? An empirical investigation of the modified model of goal-directed behavior 2023The Altruistic Connection: Unraveling How Altruism Drives Eco-Friendly Consumer Behavior in Green Marketing (Literature Review)

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Year2016

Typearticle

Published2016-05-30

VenueSocial Business

ISSN-L2044-4087

Languageen

Citations43

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1362/204440816x14636485174912

openalex_workW2460350232

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