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Shailja Bhakar · Study

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Shailja Bhakar

5 works· latest 2022· 2 institutionscluster: provisional

h-index3

i103

Citations220

Works here5

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Most cited in this library

Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?2017 · 140 citations
RELATIONSHIP BETWEEN COUNTRY OF ORIGIN, BRAND IMAGE, AND CUSTOMER PURCHASE INTENTIONS2013 · 47 citations
Analysis of the Factors Affecting Customers’ Purchase Intention: The Mediating Role of Customer Knowledge and Perceived Value2015 · 28 citations
Impact of HRM practices on employee engagement and employee performance with special reference to academicians and work professionals2022 · 3 citations
Effect Of Communication And Personalization On Loyalty With Trust As Mediating Variable2014 · 2 citations

Works

5 shown

Impact of HRM practices on employee engagement and employee performance with special reference to academicians and work professionals

International Journal of Health Sciences·2022·3 authors·Open access

3citations

Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?

Journal of Promotion Management·2017·2 authors

140citations

Analysis of the Factors Affecting Customers’ Purchase Intention: The Mediating Role of Customer Knowledge and Perceived Value

Advances in Social Sciences Research Journal·2015·3 authors·Open access

28citations

Effect Of Communication And Personalization On Loyalty With Trust As Mediating Variable

Prestige International Journal of Management & IT - Sanchayan·2014·3 authors·Open access

2citations

RELATIONSHIP BETWEEN COUNTRY OF ORIGIN, BRAND IMAGE, AND CUSTOMER PURCHASE INTENTIONS

The Far East Journal of Psychology and Business·2013·3 authors

47citations