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Nicholas Jackson O’Shaughnessy

19 works· latest 2018· 4 institutionscluster: provisional

h-index18

i1019

Citations1,717

Works here19

Most cited in this library

Treating the Nation as a Brand: Some Neglected Issues2000 · 308 citations
Marketing, the consumer society and hedonism2002 · 307 citations
The marketing of political marketing2001 · 179 citations
The Phenomenon of Political Marketing1990 · 143 citations
Persuasion in Advertising2003 · 107 citations

Works

19 shown

Marketing (as) Rhetoric: paradigms, provocations, and perspectives

Journal of Marketing Management·2018·9 authors·Open access

20citations

Service‐dominant logic: a rejoinder to Lusch and Vargo's reply

European Journal of Marketing·2011·2 authors

35citations

The service‐dominant perspective: a backward step?

European Journal of Marketing·2009·2 authors

70citations

Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers

Contemporary Management Research·2009·4 authors·Open access

62citations

Political Relationship Marketing: some macro/micro thoughts

Journal of Marketing Management·2009·2 authors

71citations

Theory and Concept Development in Political Marketing

Journal of Political Marketing·2007·2 authors

89citations

Reply to criticisms of marketing, the consumer society and hedonism

European Journal of Marketing·2007·2 authors·other

26citations

Persuasion in Advertising

Routledge eBooks·2003·2 authors·book

107citations

Persuasion in Advertising

·2003·2 authors·book

66citations

The Marketing Power of Emotion

·2002·2 authors·book

40citations

Toward an ethical framework for political marketing

Psychology and Marketing·2002·1 author

36citations

Marketing, the consumer society and hedonism

European Journal of Marketing·2002·2 authors

307citations

Postmodernism and Marketing: Separating the Wheat from the Chaff

Journal of Macromarketing·2002·2 authors

31citations

The marketing of political marketing

European Journal of Marketing·2001·1 author

179citations

Treating the Nation as a Brand: Some Neglected Issues

Journal of Macromarketing·2000·2 authors

308citations

BSE and marketing communication myopia: Daisy and the death of the sacred cow

Risk Decision and Policy·1997·2 authors

16citations

Social propaganda and social marketing: a critical difference?

European Journal of Marketing·1996·1 author

65citations

Michael Porter’s Competitive Advantage revisited

Management Decision·1996·1 author

46citations

The Phenomenon of Political Marketing

Palgrave Macmillan UK eBooks·1990·1 author·book

143citations