Article1997

BSE and marketing communication myopia: Daisy and the death of the sacred cow

Phil Harris · Nicholas Jackson O’Shaughnessy

16 citations0/0 files storedRisk Decision and Policy

No readable copy stored yet — this record is metadata only.

Public Relations and Crisis Communication Marketing and Advertising Strategies Risk Perception and Management

Abstract

The so-called ‘ BSE Crisis’ and CJD has gained much government attention and media coverage since its e rst reported discovery in UK cattle in 1985. This article looks at the marketing communications issues that are raised by the crisis, how government handled the communication of complex messages to restore public faith, and why they did not succeed. We then outline a marketing communication approach which shows how the BSE issue could have been better argued, managed and presented.

Citations in this library

Stored only when both papers are in the corpus — 16 citations exist upstream.

References

1995Simulacra and Simulation 1991The Skills of Argument 1983News, the politics of illusion 2020The Crisis of Public Communication, 1995-2017 1985No sense of place 1996Machiavellian marketing: The development of corporate lobbying in the UK 1990The rhetoric of expertise: E. O. Wilson and sociobiology

Imported from OpenAlex (CC0) — nothing here is generated.