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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Yuwen Zou · Study

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Yuwen Zou

1 works· latest 2025· 1 institutionscluster: provisionalORCID 0009-0001-8385-8031

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The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category2025 · 33 citations

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The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category

Behavioral Sciences·2025·3 authors·Open access

33citations