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Élyette Roux · Study
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Author
Élyette Roux
21 works
· latest 2020
· 4 institutions
cluster: provisional
Works
21 shown
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
International Journal of Retail & Distribution Management
·
2020
·
3 authors
54
citations
A typology of the perceived risks in the context of consumer brand resistance
Journal of Product & Brand Management
·
2019
·
2 authors
36
citations
Cross-gender extension potential of luxury brands: a semiotic analysis
Journal of Brand Management
·
2018
·
2 authors
·
Open access
15
citations
Interventionist external agents make specific advice less demotivating
Journal of Experimental Social Psychology
·
2017
·
5 authors
14
citations
When God's (not) needed: Spotlight on how belief in divine control influences goal commitment
Journal of Experimental Social Psychology
·
2017
·
4 authors
23
citations
Values associated with luxury brand consumption and the role of gender
Journal of Business Research
·
2016
·
3 authors
226
citations
Consumer–Brand Relationships: A Contrast of Nostalgic and Non‐Nostalgic Brands
Psychology and Marketing
·
2015
·
3 authors
110
citations
A semiotic analysis of the extendibility of luxury brands
Journal of Product & Brand Management
·
2014
·
2 authors
30
citations
The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands
Journal of Brand Management
·
2012
·
2 authors
·
Open access
62
citations
Perceived Value of the Mass‐Customized Product and Mass Customization Experience for Individual Consumers
Production and Operations Management
·
2010
·
4 authors
205
citations
Understanding the Perceived Value of Mass Customization: The Distinction between Product Value and Experiential Value of Co-Design
Recherche et Applications en Marketing (English Edition)
·
2008
·
3 authors
63
citations
Comprendre la valeur perçue de la customisation de masse. Une distinction entre la valeur du produit et la valeur de l'expérience de co-design
Recherche et Applications en Marketing (French Edition)
·
2008
·
3 authors
57
citations
A semiotic analysis of nostalgia as a connection to the past
Qualitative Market Research An International Journal
·
2008
·
2 authors
147
citations
El lujo eterno: de la era de lo sagrado al tiempo de las marcas
Dialnet (Universidad de la Rioja)
·
2004
·
2 authors
52
citations
Market : études et recherches en marketing
Economics Papers from University Paris Dauphine
·
2003
·
3 authors
232
citations
Le luxe éternel : de l'âge du sacré au temps des marques
Gallimard eBooks
·
2003
·
2 authors
·
book
60
citations
Market - Etudes et recherches en marketing : fondements, méthodes
HAL
·
2003
·
3 authors
·
book
44
citations
Market : Etudes et recherches en marketing Ed. 3
Dunod eBooks
·
2003
·
3 authors
·
book
15
citations
Gérer l'ingérable : La contradiction interne de toute maison de luxe
Décisions Marketing
·
1996
·
1 author
92
citations
Le luxe : Entre prestige et marché de masse
Décisions Marketing
·
1994
·
1 author
31
citations
Comment se positionnent les marques de luxe
Revue française du marketing
·
1991
·
1 author
18
citations