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Market - Etudes et recherches en marketing : fondements, méthodes · Study

BookMarket - Etudes et recherches en marketing : fondements, méthodes

Bernard Pras2003

Book2003

Market - Etudes et recherches en marketing : fondements, méthodes

Bernard Pras · Yves Évrard · Élyette Roux

44 citations·0/0 files stored·HAL

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Marketing and Advertising Strategies Consumer Behavior and Market Dynamics Business and Management Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 44 citations exist upstream.

Cited by

2001Modelling the role of organizational justice: effects on satisfaction and unionization propensity of Canadian 2012La représentation identitaire de la TPE artisanale 2020The use of management accounting information by boards of directors to oversee strategy implementation 2017Ethical sensitivity: Conceptualization and new scale development 2017Mères et entrepreneures : étude de la motivation entrepreneuriale des mampreneurs françaises1 2020The determinants of the entrepreneurial triggering: a study of the graduated students from the National School of Engineering of Sfax 2022Developing a Measurement Scale of the Public Sector’s Ability to Adopt Lean

Details

Year2003

Typebook

Published2003-01-01

VenueHAL

Languagefr

Citations44

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

openalex_workW228537670

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