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Stavroula Spyropoulou · Study

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Stavroula Spyropoulou

16 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0001-9509-254X

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Citations1,982

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Most cited in this library

An analytical review of the factors stimulating smaller firms to export2007 · 322 citations
Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products2008 · 238 citations
Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance2015 · 204 citations
Drivers and Performance Outcomes of Innovativeness: An Empirical Study2012 · 189 citations
What I say about myself: Communication of brand personality by African countries2006 · 161 citations

Works

16 shown

Identifying the Public's Beliefs About Generative Artificial Intelligence: A Big Data Approach

IEEE Transactions on Engineering Management·2025·2 authors·Open access

47citations

Unpacking the Relationship between Sales Control and Salesperson Performance: A Regulatory Fit Perspective

Journal of Marketing·2018·4 authors

103citations

Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment

Journal of the Academy of Marketing Science·2017·4 authors

113citations

The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use

Electronic Commerce Research and Applications·2016·3 authors

71citations

Service employee burnout and engagement: the moderating role of power distance orientation

Journal of the Academy of Marketing Science·2015·4 authors·Open access

96citations

Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance

International Business Review·2015·5 authors·Open access

204citations

Sustainable Export Marketing Strategy Fit and Performance

Journal of International Marketing·2014·4 authors·Open access

153citations

Drivers and Performance Outcomes of Innovativeness: An Empirical Study

British Journal of Management·2012·2 authors·Open access

189citations

An examination of branding advantage in export ventures

European Journal of Marketing·2011·3 authors

43citations

Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

International Marketing Review·2010·4 authors

67citations

The role of corporate image in business-to-business export ventures: A resource-based approach

Industrial Marketing Management·2010·3 authors

54citations

Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products

Industrial Marketing Management·2008·4 authors·Open access

238citations

An analytical review of the factors stimulating smaller firms to export

International Marketing Review·2007·4 authors

322citations

Behavioral attributes and performance in international strategic alliances

International Marketing Review·2006·3 authors

97citations

What I say about myself: Communication of brand personality by African countries

Tourism Management·2006·5 authors

161citations

Price as a variable in online consumer trade‐offs

Marketing Intelligence & Planning·2005·3 authors

24citations