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Steuart Henderson Britt

15 works· latest 2000· 3 institutionscluster: provisional

h-index12

i1012

Citations2,248

Works here15

Most cited in this library

The people's choice: How the voter makes up his mind in a presidential campaign.1945 · 1,827 citations
Measuring advertising effectiveness.1963 · 169 citations
Measuring Advertising Effectiveness1964 · 43 citations
Marketing management and administrative action1973 · 40 citations
Marketing Manager's Handbook1974 · 32 citations

Works

15 shown

Are So-called Successful Advertising Campaigns Really Successful? 1

Journal of Advertising Research·2000·1 author

15citations

Psychological Principles of Marketing and Consumer Behavior

Journal of Marketing Research·1978·2 authors·other

31citations

The marketing importance of the “Just Noticeable Difference”

Business Horizons·1976·2 authors

17citations

How Weber's law can be applied to marketing

Business Horizons·1975·1 author

22citations

Marketing Manager's Handbook

Journal of Marketing·1974·2 authors·other

32citations

Marketing management and administrative action

Andalas University Repository (Andalas University)·1973·2 authors

40citations

Measuring Advertising Effectiveness

Journal of Marketing Research·1964·4 authors

Measuring advertising effectiveness.

McGraw-Hill Book Company·1963·2 authors·book

169citations

Advertising Psychology and Research

Journal of Marketing·1951·2 authors

16citations

Courts on trial: Myth and reality in American justice.

Psychological Bulletin·1950·1 author

17citations

Advertising psychology and research: An introductory book.

McGraw-Hill Book Company·1950·2 authors·book

14citations

The people's choice: How the voter makes up his mind in a presidential campaign.

Journal of Consulting Psychology·1945·1 author

1,827citations

European Background (1600–1900) for American Paychology

The Journal of General Psychology·1942·1 author

0citations

Social Psychologists and Social Psychology

The Journal of Social Psychology·1939·1 author

0citations

A Short History of Psychology.

Psychological Bulletin·1935·1 author·other

5citations