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C. P. Rao · Study
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Author
C. P. Rao
28 works
· latest 2015
· 4 institutions
cluster: provisional
Works
28 shown
The Proper Role of Marketing in the Development of an African Country
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2015
·
1 author
·
chapter
0
citations
Personal and Professional Values Underlying Ethical Decisions: A Comparison of American and Thai Marketers
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2014
·
3 authors
·
chapter
39
citations
Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2014
·
4 authors
·
chapter
43
citations
Marketing Decision Variables in the Context of a Developing Country
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2014
·
2 authors
·
chapter
1
citations
Marketing and Multicultural Diversity
·
2012
·
1 author
39
citations
Gender and Cultural Differences in Consumer Ethics in a Consumer-Retailer Interaction Context
Journal of International Consumer Marketing
·
2005
·
2 authors
23
citations
Moral philosophies of marketing managers
European Journal of Marketing
·
2002
·
3 authors
113
citations
Neural network model for database marketing in the new global economy
Marketing Intelligence & Planning
·
2002
·
2 authors
19
citations
Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics?
Journal of Business Ethics
·
2001
·
4 authors
63
citations
How important are ethics and social responsibility? ‐ A multinational study of marketing professionals
European Journal of Marketing
·
2001
·
4 authors
188
citations
Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study
Journal of Business Ethics
·
2000
·
4 authors
164
citations
Perceived moral intensity, ethical perception, and ethical intention of American and Malaysian managers: a comparative study
International Business Review
·
2000
·
4 authors
53
citations
The capabilities and performance advantages of market‐driven firms
European Journal of Marketing
·
1999
·
3 authors
321
citations
Selected antecedents and components of ethical decision‐making processes of American and South African marketers – A cross‐cultural analysis
International Marketing Review
·
1999
·
3 authors
28
citations
Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making
Journal of Business Ethics
·
1999
·
4 authors
42
citations
Marketing to Public- and Private-Sector Companies in Emerging Countries: A Study of Indian Purchasing Managers
Journal of International Marketing
·
1999
·
3 authors
41
citations
Marketing ethics: a comparison between services and other marketing professionals
Journal of Services Marketing
·
1997
·
2 authors
41
citations
The effect of country-of-origin related stereotypes and personal beliefs on product evaluation
Psychology and Marketing
·
1997
·
2 authors
57
citations
Relative Impact of Performance and Importance Ratings on Measurement of Service Quality
Journal of Professional Services Marketing
·
1997
·
2 authors
47
citations
Ethical decision making: An investigation of services marketing professionals
Journal of Business Ethics
·
1996
·
3 authors
82
citations
Personal and professional values underlying ethical decisions
International Marketing Review
·
1995
·
4 authors
34
citations
Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach
Journal of Marketing
·
1993
·
2 authors
1,352
citations
The Impact of Global Sourcing on Consumers:
Journal of Global Marketing
·
1993
·
2 authors
20
citations
Retail Salesperson Attributes and the Role of Dependability in the Selection of Durable Goods
Journal of Personal Selling and Sales Management
·
1993
·
3 authors
38
citations
Impact of Domestic Recession on Export Marketing Behaviour
International Marketing Review
·
1990
·
3 authors
52
citations
Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge
·
1990
·
2 authors
404
citations
Educational Buyers' Perceptions of Vendor Attributes
Journal of Purchasing and Materials Management
·
1980
·
2 authors
55
citations
Vendor attribute evaluations of “buying center” members other than purchasing executives
Industrial Marketing Management
·
1975
·
3 authors
27
citations