Marketing and Multicultural Diversity

Abstract

Introduction C.P. Rao Conceptual Issues: Cultural differences in consumer susceptibility to interpersonal influence: the role of individualism, Mehdi Mourali, Michel Laroche, Frank Pons Examining the relationship between personal cultural values and desired benefits: a cross national study, Adel A. Al-Weqaiyan, Carol F. Suprenant Consumption as a function of ethnic identification and acculturation, Michael Hui Michele Laroche, Chankon Kim Methodological Issues: The effects of extreme response styles on a Likert response format in cross-cultural research, Irvine Clark III Methodological issues in ethnic consumer survey research: changing consumer demographics and implications, William K. Darley, Jerome D. Williams Majority Versus Minority Consumer Behaviour: assessing the cross-cultural stability of Servuqual in a multicultural market: the case of Canadian and Hong Kong immigrant banking customers, Colleen Collins-Dodd, Maben Fung Direct marketing of shopping centres: the influence of ethnic background on intention to respond, Victoria A. Seitz, Wei Wu A family level measure of acculturation for Chinese immigrants, Michele Laroche, Chankom Kim, Marc A. Tomiuk Ethnic Consumer behaviours: psycho-cultural profile of Asian immigrants: implications for marketing initiatives, Bina Raval, Dinker Rava Consumer behaviour in East/West cultures: implications for marketing a consumer durable, Patricia M. Anderson, Xiaohong He Organizational cultures and relationships: service management effectiveness and organizational culture modification of the competing values models, Michele Paulin, Ronald J. Ferguson, Marielle Payaud Cross-cultural importer-exporter relationship model, J.B. Ha Global Consumer Diversity: The marketing challenge of multiculturalism: an exploratory study, Sonny Nwankwo, Joseph Aiyeku, Alphonso Ogbuehi Multicultural marketing in Australia, Alvin M. Chan Facets, Dimensions and gaps of consumer satisfaction: an empirical analysis of Korean consumers, Keun S. Lee, Mi-Ae Kwak Index.

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