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George F. Watson · Study
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Author
George F. Watson
6 works
· latest 2020
· 3 institutions
cluster: provisional
Works
6 shown
Corporate Sociopolitical Activism and Firm Value
Journal of Marketing
·
2020
·
4 authors
476
citations
Marketing ecosystem: An outside-in view for sustainable advantage
Industrial Marketing Management
·
2020
·
2 authors
·
Open access
129
citations
International Market Entry Strategies: Relational, Digital, and Hybrid Approaches
Journal of International Marketing
·
2017
·
5 authors
·
Open access
135
citations
Dynamic Relationship Marketing
Journal of Marketing
·
2016
·
4 authors
·
Open access
273
citations
The Evolution of Marketing Channels: Trends and Research Directions
Journal of Retailing
·
2015
·
4 authors
·
Open access
169
citations
Building, measuring, and profiting from customer loyalty
Journal of the Academy of Marketing Science
·
2015
·
4 authors
356
citations